Google’s spam policies treat buying links and link schemes as violations, so we avoid them. A few good links from real sources beat a long list of weak ones, and weak ones can do harm.
Both matter, and they support each other. Our local citation services cover the first. This page covers the second.
1. Review
We look at your current links, your website, your competitors’ local links, and your business story. You get a short list of realistic opportunities and the gaps worth closing first.
2. Plan
We choose the source types that fit your business, such as media, associations, partners, or events, and agree on the angles and assets we’ll need. This might be a story, a useful guide, a data point, or a community project.
3. Outreach and Relationship Building
We contact site owners and editors with relevant, personalised requests. We don’t send mass templates. Some outreach won’t get replies, and we say so.
4. Link Creation Support
Where useful, we help create the content that earns the link: a local resource page, a short guide, a partner page, or an expert comment. We can draft it, or guide your team.
5. Tracking and Reporting
We record every link earned, the source, the page it points to, and the anchor text, and we flag anything that looks risky. You see what was done, what’s pending, and what we’d do next.
If you’d rather run outreach in-house, our consulting option gives your team the opportunity list, outreach guidance, and review support.
Earning links takes time. Site owners decide whether to link, and many won’t reply. Google decides how much weight links carry. No one can promise a specific number of links, a ranking, or a timeline. What we can promise is relevance, transparency, and a method that follows Google’s guidelines.
It’s the process of earning links to your website from sites that are relevant to your area or industry, such as community pages, local media, associations, and partners.
Citations are directory-style listings of your name, address, and phone number. Local links are editorial or relationship-based mentions that point to your website. Both support local SEO. See our local citation services.
No. Buying links and link schemes can break Google’s spam policies. We earn links through relevant outreach, partnerships, and useful content, and we only consider guest contributions on publications with real editorial standards.
No. Site owners decide whether to link, and Google decides how links affect rankings. We focus on relevant, safe links and report openly on what’s earned.
Outreach and relationship building usually take months, and any ranking effect depends on competition and your wider local SEO. We recommend planning for at least several months.
Often, yes. Smaller businesses can have strong local stories, community ties, and supplier relationships. We scale the plan to your size and budget.
It helps. Links work best when your Google Business Profile, listings, and local pages are in good shape. We’ll tell you honestly if those need attention first. See our local SEO services.
Yes. We can add link-focused guidance and outreach to what you already do, or coordinate with your team.
It depends on your industry, competition, and scope of work. We provide a custom quote after an initial review.
